Market Entry · Business Development · The Americas

ILANOA

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We help European companies enter and grow across the Americas — with deep experience in hardware, software, and premium consumer products.

25 years between Europe and the Americas. One senior partner — on the ground, from first conversation to commercial traction and operational improvement.

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25°46′N · 80°11′W — Florida
About

Belgian by origin.
American by choice.
Latin by heart.

ILANOA is led by Brieuc Hanssens — based in Florida, active in the Americas for more than 25 years.

The work is hands-on: helping European companies understand local markets, develop sales and channels, manage partners and customers, improve production and operating systems, and support the execution required to grow.

ILANOA can act as a fractional commercial leader — an extension of your team in the Americas, from market strategy and sales development to operational improvement and day-to-day execution.

With experience across Brussels, New York, Santo Domingo, Miami, and Latin America, ILANOA combines European business culture with on-the-ground execution in the Americas.

We work with European companies entering, growing, and improving how they operate across the Americas.

The experience behind ILANOA
+25
Years of commercial experience across the U.S., Latin America, and Canada
3
Languages — French, English, Spanish
4
Cities lived — Brussels, New York, Santo Domingo, Miami
MBA
University of Florida
Master
Applied Economics · Université catholique de Louvain
1
Senior partner — always alongside you.
Services

What we do —
together

From strategy to execution, we help build the market, develop sales and channels, improve production and operating systems, and support the commercial operations needed for sustainable growth. Engagements can range from focused market-entry support to fractional commercial leadership as an extension of your team.

Enter & Grow
01
Market Entry & Strategy
Understand the market, clarify the opportunity, define priorities, and build a practical path to launch and grow.
02
Partner & Channel Development
Identify, approach, and develop distributors, resellers, marketplaces, key accounts, and local commercial partners.
03
Sales & Commercial Execution
Drive sales development, manage opportunities, follow up with partners and customers, and turn market potential into commercial traction.
Operate & Improve
04
Commercial & Operational Management
Stay involved beyond the sale — supporting key accounts, inventory planning, production priorities, fulfillment coordination, and the day-to-day commercial operations required to keep growth moving.
05
Operational & Process Improvement
Help improve the processes behind commercial growth — from planning and workflows to inventory, production coordination, fulfillment, and internal organization. The focus is practical: better visibility, clearer priorities, less manual work, and more efficient execution.
Belgium, France & Germany
Experience with European home markets
Direct experience working with companies headquartered in France, Belgium and Germany — understanding how they think, how they decide, and what they need to succeed abroad.
Latin America
Lived & worked — long-term relationships
From Mexico to Argentina, partnerships developed over many years. Trust and continuity are key to doing business in Latin America.
United States
New York 2004 · Florida 2008
In the U.S. since 2004. New York (2004–2008), Florida since 2008.
Contact

Ready to
explore together?

Every journey starts with a conversation. Let's talk about where you want to go, what's standing in the way, and how ILANOA can help turn the opportunity into execution and improve the systems behind it.

Based in Florida. Available across time zones.

What to expect

A practical conversation about your market, your priorities, and where additional commercial, operational, or production-system support can make a difference.

One senior partner throughout — fully involved, from first conversation to execution, process improvement, and results.