Market Entry · Business Development · The Americas

ILANOA

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Helping European hardware and software companies enter and grow across the Americas — through partners, channels, and commercial execution.

25 years between Europe and the Americas. One senior partner — on the ground, from first conversation to commercial traction.

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25°46′N · 80°11′W — Florida
About

Belgian by origin.
American by choice.
Latin by heart.

ILANOA is led by Brieuc Hanssens — based in Florida, active in the Americas for more than 25 years.

The work is hands-on: helping European hardware and software companies understand local markets, build trusted relationships, develop partners and channels, and move from opportunity to commercial traction.

With experience across Brussels, New York, Santo Domingo, Miami, and Latin America, ILANOA combines European business culture with on-the-ground execution in the Americas.

We work with European companies entering and growing across the Americas.

The experience behind ILANOA
+25
Years of commercial experience across the U.S., Latin America, and Canada
3
Languages — French, English, Spanish
4
Cities lived — Brussels, New York, Santo Domingo, Miami
MBA
University of Florida
Master
Applied Economics · Université catholique de Louvain
1
Senior partner — always alongside you.
Services

What we do —
together

We enter the market, build the channel, execute commercially, and stay close to accounts.

01
Market Entry & Strategy
Understand the market, clarify the opportunity, and define a practical path for hardware and software growth.
02
Partner & Channel Development
Identify, approach, and develop distributors, resellers, and local commercial partners.
03
Commercial Execution
Support sales development, partner follow-up, relationship management, and market execution on the ground.
04
Long-Term Account Stewardship
Stay close to key accounts and partners to support repeat business, trust, and sustainable growth.
Belgium, France & Germany
Experience with European home markets
Direct experience working with companies headquartered in France, Belgium and Germany — understanding how they think, how they decide, and what they need to succeed abroad.
Latin America
Lived & worked — long-term relationships
From Mexico to Argentina, partnerships developed over many years. Trust and continuity are key to doing business in Latin America.
United States
New York 2004 · Florida 2008
In the U.S. since 2004. New York (2004–2008), Florida since 2008.
Contact

Ready to
explore together?

Every journey starts with a conversation. Let's talk about your destination — and the best way to get there.

Based in Florida. Available across time zones.

hello@ilanoa.co WhatsApp +1 561 715 7551
What to expect

A conversation — we explore where you want to go, what's in the way, and how to get there together.

One senior partner throughout — fully committed, from first call to real results.